Staging Homes

Staging Homes

Why Staging?

What’s in it for Realtors?

More buyers are expecting to buy move-in ready homes. As they become more aware of what to expect in a home, more realtors and sellers are turning to home-staging because it differentiates their homes from the competition. The real benefits come from being able to generate interest in your home without having to drop the price.

A new approach

The traditional real estate approach suggests that the only way to generate new interest in your home is to drop the price, which will attract a different group of potential buyers and will reduce your client’s bottom line and your commission. The longer a home sits on the market, the more price reductions it will endure. The buyer’s perception of the value will drop as they start to wonder why the home is not selling. Instead, try a new approach by suggesting a different marketing tactic that is proven to work: Home Staging!

Improve your image

With home staging you can improve your image and your professionalism. After all, you represent the property that you list. If it looks great and sells faster for more money, that will be noticed by other agents as well as future clients who will want to list with you.

Avoid delicate situations

A professional home stager may be able to say things to a home seller that a Realtor may not be able to say without jeopardizing the relationship with the client. Think odors, dirt and clutter, outdated decor, etc. A home seller expects design advice from a home stager and usually welcomes it.

Gain referrals and repeat business

Amazing turnover time helps agents gain impressive statistics that will help them sell themselves to home owners as well as gain referrals from previous clients.

The benefits

Now, what about the benefits of home staging from the perspective of your seller clients?

  • Staged homes sell up to  72% faster and up to a 17% higher price than a non-staged home.

  • Staged homes appeal to a broader range of buyers.

  • The more attractive a home shows, the more desirable people will perceive it to be. This drives up the number of offers and the price of the offers.

  • A professionally staged home will present better on the MLS. The home will sell faster because it shows better.

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Home Staging by Hayden

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